Turning a three-day race into a ten-day city project, opening the circuit to residents three months in advance, and transforming shopping districts into exhibition venues.
"Why don't we do an 'F1 Week'?"
IM8 projects full-year 2026 revenue of $300 million
All visual advertising elements at this year's F1 Chinese Grand Prix were created by Sport Signage.
During the race, demand for private aviation and yacht charters surges.
The two met during the 'BYD Night' event in Cannes
For the first time, a luxury fashion brand becomes the title partner of an F1 team.
Oakley has already made investments in golf, padel, and marine sports.
The launch event in Miami coincides with this week's F1 Grand Prix and PGA Tour event.
Luca de Meo, CEO of GUCCI parent Kering, was formerly CEO of Renault Group.