Jannik Sinner has a New Head of Marketing, Communications and Sponsorship: A Fellow South Tyrolean Who Founded a Fashion Brand
Jannik Sinner has a New Head of Marketing, Communications and Sponsorship: A Fellow South Tyrolean Who Founded a Fashion Brand
Who makes up the marketing and PR team of a top tennis player?
US Open Tennis Fashion! Nike, adidas, Yonex, Wilson, On, NB, FILA... Whose Kit Looks Best?
US Open Tennis Fashion! Nike, adidas, Yonex, Wilson, On, NB, FILA... Whose Kit Looks Best?
Tennis stars have debuted their new kits.
US Open Week One: Brand Events in Full Swing! Alcaraz, Sabalenka, Djokovic, Wang Xinyu, Pegula, Rublev and More Stars Take Part in Promotions
US Open Week One: Brand Events in Full Swing! Alcaraz, Sabalenka, Djokovic, Wang Xinyu, Pegula, Rublev and More Stars Take Part in Promotions
Warning: Many images ahead
One Month into the Job: What Has the New USTA CEO Been Up To?
One Month into the Job: What Has the New USTA CEO Been Up To?
Tiley aims to drive record US Open revenue while helping grow U.S. tennis participation to 35 million by 2035.
Anisimova Named Tiffany Global Brand Ambassador; Ralph Lauren Partners with De Minaur; Gauff, Fritz, Eala, and Jovic Land New Endorsement
Anisimova Named Tiffany Global Brand Ambassador; Ralph Lauren Partners with De Minaur; Gauff, Fritz, Eala, and Jovic Land New Endorsement
August has been the most packed month for tennis star endorsement announcements so far in 2026.
NBA Superstar LeBron James Launches Golf-Focused YouTube Channel, Gains 400K Followers on Day One
NBA Superstar LeBron James Launches Golf-Focused YouTube Channel, Gains 400K Followers on Day One
During his China tour last September, James played golf in the rain in Shanghai and Chengdu.
The Story Behind Jessica Pegula's Skincare Brand Ready 24
The Story Behind Jessica Pegula's Skincare Brand Ready 24
Pegula's father provided a small initial investment, and the brand had already recouped its investment in the early stages.
NBA Star Wembanyama-Invested Health Hydration Drink BARCODE Acquired
NBA Star Wembanyama-Invested Health Hydration Drink BARCODE Acquired
Global health food and beverage market to exceed $2 trillion by 2033.
Nadal Partners with Hyatt to Open First Southeast Asia Tennis Center in the 'Next Bali'
Nadal Partners with Hyatt to Open First Southeast Asia Tennis Center in the 'Next Bali'
In 2025, 81,500 foreign tourists arrived on Indonesia's Lombok Island, a 40% increase from the previous year.
Haaland Generates $8.8M in Media Impact Value for Hermès; Mbappé and Bellingham Bring Over $1M Each for Dior and Louis Vuitton
Haaland Generates $8.8M in Media Impact Value for Hermès; Mbappé and Bellingham Bring Over $1M Each for Dior and Louis Vuitton
Haaland also tops the list for Instagram follower growth during the World Cup.