Orange Bay Sports | McLaren Golf Officially Launches! Justin Rose, Michelle Wie West, and Ian Poulter Become Investors and Brand Ambassadors
On April 29, McLaren Group's new business division McLaren Golf finally made its official debut!
McLaren Golf held a launch event in Miami, as this week's F1 Miami Grand Prix and PGA Tour Miami event take place simultaneously, symbolizing the fusion of McLaren's two brands. The first products include Series 1 and Series 3 golf clubs, as well as golf bags, hats, headcovers, towels, gloves, umbrellas, and other accessories.
Above from left to right: Series 1 and Series 3 clubs
At the launch, McLaren Golf also announced three renowned golfers as investors and brand ambassadors for the business: British male golfer Justin Rose, Korean-American female golfer Michelle Wie West, and British male golfer Ian Poulter.
Justin Rose (left), Michelle Wie West (right)
Above: Ian Poulter. McLaren Golf has not yet officially released Poulter's collaboration image.
The official press release specifically noted that McLaren Golf has established an important partnership with 8AM Golf to support its golf business. 8AM Golf was founded by American entrepreneur Howard Milstein and owns numerous golf companies and brands, building a comprehensive golf ecosystem.
The first iron designs are fully manufactured using Metal Injection Molding (MIM) technology. Over the past decade, MIM technology has rapidly gained popularity in golf club manufacturing, allowing designers to create more complex internal geometries and achieve tighter tolerances than traditional forging or casting processes.
Series 1 is designed for golfers seeking ultimate precision; Series 3 targets a broader audience—from mid-level players looking to increase clubhead speed to elite players seeking alternatives to long irons. Both products are priced at $375 per club (approximately RMB 2,565).
McLaren Engineering Director Ryan Badgero explained to Golf magazine: "We use MIM to directly injection-mold this mesh material into the head, then redistribute the saved weight to adjust the center of gravity and increase moment of inertia. At the same time, it provides structural support, allowing certain areas to be thinner while maintaining structural integrity. It's a dual-purpose function."
In terms of golf accessories, the bags, hats, and gloves are co-created with other specialized golf brands:
- Golf Bag: Developed in collaboration with U.S. golf bag and accessories brand Vessel, using the design of Vessel's Lux Stand Bag. It features premium synthetic leather or genuine leather, offering lightweight durability, and comes in four color options: papaya, black, gray, and navy. Notably, McLaren Golf's first global brand ambassador Justin Rose has been involved in the bag prototype development over the past few years. Price: $495 per bag (approximately RMB 3,300).
- Hat: Developed in collaboration with U.S. premium hat brand Melin, using Melin's classic Odysea series performance design, infused with the sporty feel of McLaren racing. Price: $100 per hat (approximately RMB 680).
- Gloves: Developed in collaboration with U.S. golf brand G/Fore, crafted from premium Cabretta sheepskin, offering exceptional softness, durability, and breathability. Price: $40 per pair (approximately RMB 270).
Upon the official product launch, McLaren Golf CEO Neil Howie stated:
"We've been working toward this moment for some time, and seeing it finally come to life is truly exciting. Behind the scenes, we've refined every aspect of the process—from materials to manufacturing—to uphold McLaren's rigorous standards and relentless pursuit of excellence."
McLaren Automotive Chief Commercial Officer Henrik Wilhelmsmeyer said:
"McLaren Golf brings the precision and performance ethos of our brand into a new and relevant arena. It's a strategic extension of McLaren—designed for those who value performance, craftsmanship, and purpose."
| Source: Official press release, brand website, golf.com
| Image credit: McLaren Golf official website, LIV Golf
