Jannik Sinner has a New Head of Marketing, Communications and Sponsorship: A Fellow South Tyrolean Who Founded a Fashion Brand
Jannik Sinner has a New Head of Marketing, Communications and Sponsorship: A Fellow South Tyrolean Who Founded a Fashion Brand
Who makes up the marketing and PR team of a top tennis player?
US Open Economy Watch: Three-Week Revenue Targets $600 Million, Premium Hospitality Is the Growth Driver
US Open Economy Watch: Three-Week Revenue Targets $600 Million, Premium Hospitality Is the Growth Driver
In 2024, the US Open's "corporate hospitality and services" revenue reached $83 million, growing nearly 100% in five years.
US Open Week One: Brand Events in Full Swing! Alcaraz, Sabalenka, Djokovic, Wang Xinyu, Pegula, Rublev and More Stars Take Part in Promotions
US Open Week One: Brand Events in Full Swing! Alcaraz, Sabalenka, Djokovic, Wang Xinyu, Pegula, Rublev and More Stars Take Part in Promotions
Warning: Many images ahead
One Month into the Job: What Has the New USTA CEO Been Up To?
One Month into the Job: What Has the New USTA CEO Been Up To?
Tiley aims to drive record US Open revenue while helping grow U.S. tennis participation to 35 million by 2035.
Anisimova Named Tiffany Global Brand Ambassador; Ralph Lauren Partners with De Minaur; Gauff, Fritz, Eala, and Jovic Land New Endorsement
Anisimova Named Tiffany Global Brand Ambassador; Ralph Lauren Partners with De Minaur; Gauff, Fritz, Eala, and Jovic Land New Endorsement
August has been the most packed month for tennis star endorsement announcements so far in 2026.
Beijing Chaoyang District Releases 'Three-Year Action Plan for Tennis City': Courts to Increase to 1,000, Tennis Population Target Exceeds 300,000
Beijing Chaoyang District Releases 'Three-Year Action Plan for Tennis City': Courts to Increase to 1,000, Tennis Population Target Exceeds 300,000
Chaoyang, Beijing is the nation's first 'National Tennis Demonstration Zone', with a current tennis population of 220,800, accounting for 16.4% of the city's total.
The Story Behind Jessica Pegula's Skincare Brand Ready 24
The Story Behind Jessica Pegula's Skincare Brand Ready 24
Pegula's father provided a small initial investment, and the brand had already recouped its investment in the early stages.
Asia's Largest Red Clay Tennis Base Lands in Jingshan, Hubei!
Asia's Largest Red Clay Tennis Base Lands in Jingshan, Hubei!
In 2025, Jingshan's tennis comprehensive output value exceeded 3.5 billion yuan, attracting 3.52 million tennis enthusiasts.
Nadal Partners with Hyatt to Open First Southeast Asia Tennis Center in the 'Next Bali'
Nadal Partners with Hyatt to Open First Southeast Asia Tennis Center in the 'Next Bali'
In 2025, 81,500 foreign tourists arrived on Indonesia's Lombok Island, a 40% increase from the previous year.
2026 China Open is Coming! Sinner and Sabalenka, Both World No. 1s, Lead the Lineup, as the Tournament's Commercial Ecosystem Gets an Upgrade
2026 China Open is Coming! Sinner and Sabalenka, Both World No. 1s, Lead the Lineup, as the Tournament's Commercial Ecosystem Gets an Upgrade
This year will feature a four-week 'China Open Carnival'.