Anisimova Named Tiffany Global Brand Ambassador; Ralph Lauren Partners with De Minaur; Gauff, Fritz, Eala, and Jovic Land New Endorsement
On the eve of the US Open, several American fashion and luxury brands have announced tennis stars as their latest ambassadors. August has also been the most packed month for tennis star endorsement announcements so far in 2026.
Tiffany
Last week, IMG Tennis, the Instagram account of sports and entertainment giant IMG, announced that Amanda Anisimova has officially become a Global Brand Ambassador for American luxury brand Tiffany & Co. Anisimova also shared on her personal Instagram: "So excited to join the Tiffany family!"
Currently ranked No. 10 in WTA singles, Anisimova shot a fashion campaign for Tiffany ahead of the 2025 US Open and appeared at the brand's pop-up space at the tournament.
Ralph Lauren
Recently, Australian tennis player Alex De Minaur, ranked No. 8 in ATP singles, has officially become the latest brand ambassador for American luxury brand Ralph Lauren.
Above: Last month, De Minaur wore a Ralph Lauren suit for his wedding
ŌURA
Smart ring company ŌURA recently announced that American tennis stars Coco Gauff and Taylor Fritz have become its latest brand ambassadors.
In a press release, ŌURA stated that Gauff represents a modern vision of athletic performance—composure, self-awareness, and a strong ability to take care of oneself under the pressure of elite competition;Fritz embodies a disciplined style of tennis built on consistency, durability, and daily routines that stand the test of time.
This collaboration with the two American players, both perennial top-10 fixtures, marks a significant step for ŌURA in deepening its presence in tennis. In April, ŌURA announced a five-year partnership with the United States Tennis Association (USTA), becoming the official sponsor and wearable fitness device partner of the US Open, USTA, and USTA coaching. This marks the first time the USTA has partnered with a wearable device brand.
Marriott Bonvoy
In August, Marriott International's travel platform Marriott Bonvoy announced that Filipino tennis player Alexandra Eala has been named the ambassador for its global "Tennis The World" campaign in the Asia-Pacific region (excluding China).
gorjana
American emerging jewelry brand gorjana recently announced that American young tennis player Iva Jovic, ranked No. 16 in singles, has become the ambassador for its latest tennis community brand, gorjana Sports Club, making her the brand's second tennis ambassador after Pegula.
| Information and image sources: Official Instagram of players and brands