Coco Gauff to Executive Produce 'Tennis Fashion' Documentary This Summer
Recently, Coco Gauff's media company iROC Media Group announced its first projects—two short documentaries co-produced with U.S. sports media production company Religion of Sports. Both documentaries will be executive produced by Gauff, with themes of "Tennis Fashion" and American tennis player and Gauff's "idol" Zina Garrison.
Above: On the eve of Wimbledon, Gauff attends the launch event for her collaboration with Miu Miu and New Balance.
Gauff said the two documentaries reflect her long-standing interest in tennis's cultural influence off the court:
"I’ve always loved how tennis extends beyond the court and influences culture, which is what drew me to these two stories. Fashion has been one of the sport’s most powerful forms of self-expression.
I’m excited to explore how iconic players and moments have shaped the way we see tennis and ourselves. Through these films I hope to celebrate the people and cultural forces that have helped define tennis and continue to shape its future."
In recent years, Gauff has worked closely with luxury brand Miu Miu and sportswear brand New Balance, and their latest three-way collaboration has officially launched. In the early hours of June 30 Beijing time, she wore the collection at Wimbledon. (Related reading: Coco Gauff, Miu Miu and New Balance Launch Another Collaboration, Set to Wear New Collection at Wimbledon!)
iROC Media Group was officially founded by the Gauff family in 2025, "iROC" is a reversal of Gauff's birth name "Cori." In September 2025, iROC Media Group entered into a strategic partnership with Religion of Sports, the co-producer of these two documentaries, agreeing to jointly develop TV series, digital content, brand advertising, and long-form stories.
Religion of Sports is a sports media production company co-founded by NFL legends Tom Brady and Michael Strahan, specializing in high-end documentary content including documentaries, series, podcasts, short videos, and branded content. Notable works include: In The Arena: Serena Williams, Simone Biles Rising, and more.
Above: Some works produced by Religion of Sports.
The two documentaries will premiere later this summer on the streaming platform Tennis Channel, as part of the channel's documentary series Tennis Story. The channel will also launch Tennis Story: The Vault, featuring 20 short films created over the past decade, including documentaries on tennis players such as Andy Murray, Ben Shelton, Learner Tien, and Eva Jovic.
| Sources: tennisuptodate, thenollywoodreporter, tennisworldusa
| Image credits: Coco Gauff's personal Instagram, Religion of Sports official website