Coco Gauff Becomes Mercedes-Benz Global Brand Ambassador

December 9, 2025

On December 8, 2025, women's tennis player Coco Gauff became the new global brand ambassador for Mercedes-Benz.

Coco Gauff is ranked third in the WTA rankings. This year, she won the French Open and the Wuhan Open.

In the press release, Christina Schenck, Vice President of Digital Communication and Investor Relations at Mercedes-Benz Group, said: "Coco Gauff is an extraordinary sports talent—focused, resilient, and daring to lead. As Mercedes-Benz embarks on an exciting new chapter in tennis, her impact on and off the court makes her an outstanding ambassador. We are honored to welcome her to the Mercedes-Benz family and look forward to creating meaningful moments for fans worldwide."

Gauff said in the press release: "For me, tennis is about more than just winning. It's about growth, passion, and determination. That's why this partnership with Mercedes-Benz feels so special—we share the same drive and belief in pushing boundaries."

Following tennis legend Roger Federer, Coco Gauff becomes another brand ambassador from the tennis world for Mercedes-Benz. Mercedes-Benz continues to expand its involvement in women's tennis, further strengthening its commitment to the sport and its fans.

| Source: Brand official website and official social media