Louis Vuitton Becomes Title Sponsor of the 2026 F1 Monaco Grand Prix
On December 10, French luxury brand Louis Vuitton announced it would become the title sponsor of the 2026 F1 Monaco Grand Prix.
In February 2025, LV signed a ten-year partnership agreement with F1, becoming an official partner of the championship.
In March this year, LV made its debut as a title partner for the 2025 F1 season opener—the Louis Vuitton Australian Grand Prix.
Above: The 2025 F1 Louis Vuitton Australian Grand Prix podium ceremony
Throughout the 2025 season, LV created a champion trophy trunk for each of the 24 F1 races.
LV was a partner of the Automobile Club de Monaco from 2021 to 2024. To commemorate the collaboration, LV launched a unique Monaco Grand Prix commemorative trunk in 2021, crafted at the Asnières workshop.
The trunk features LV's iconic Monogram canvas, reinterpreted in a striking red that echoes Monaco's national colors and the red and white flag of the principality, adorned with a "V" emblem symbolizing victory—a seamless blend of symbolism, craftsmanship, and sporting triumph.
From 2021 to 2025, LV witnessed victories in Monaco by Max Verstappen, Sergio Pérez, Charles Leclerc, and Lando Norris.
Above: Norris wins the 2025 Monaco Grand Prix
Beyond F1, LV has created trophy trunks for events including the FIFA World Cup, Davis Cup tennis, Roland Garros French Open, NBA, Rugby World Cup France 2023, Paris 2024 Olympic and Paralympic Games, and the Australian Open.
| Source: English website fashionnetwork, brand official
| Image source: Brand official website
| Editor: Esther