Howsam Capital will further enhance the brand's international market influence.
For the first time, a luxury fashion brand becomes the title partner of an F1 team.
The brand name means 'edelweiss growing on the Alps'
The first hotel opened in Rome last year
Lefay currently operates two hotels on Lake Garda and in the Dolomites, Italy.
Italy is followed by Turkey and the Netherlands.
The journey combines golf with slow, elegant, and immersive train travel.
Based on daily public surveys across 15 countries, the report ranks the popularity of sports events and leagues worldwide.
The event will drive €1.2 billion in tourism spending over the next 18 months.
‘Sports-oriented’ tourists account for approximately 10% of global tourism spending.