China Open 2026 wraps up: box office 132 million yuan, over 450,000 visitors, both record highs

On October 11, the 20th China Open concluded. According to data released by the China Open organizing committee that day, multiple indicators including box office, consumption, and visitor numbers all reached record highs.

Above: In the women's singles final on the evening of October 11, Chinese player Zheng Qinwen defeated Russian player Mirra Andreeva to become the first local singles champion in China Open history and her first WTA1000 title. The stadium was packed that night.

Box office revenue:

• Overall box office for this edition reached 132 million yuan, up 48% year-on-year, a record high
• Comprehensive consumption during the tournament exceeded 55 million yuan, up 55% year-on-year; licensed merchandise sales reached 28 million yuan, doubling from last year.

Spectator attendance:

• Total visitors to the National Tennis Center are expected to exceed 450,000, up 25% year-on-year, with 60% from outside Beijing and nearly 10,000 from overseas.
• The tournament had more than 35,000 visitors per day for six consecutive days, and both October 1 and 2 exceeded 40,000. More than half of the sessions at Lotus Court and 8 of the 12 match days at Diamond Court were sold out.

Commercial sponsorship:

• The tournament signed 31 sponsors, including 10 new and 7 renewed, with international brands accounting for over 50%.

Economic impact:

• According to the Beijing Municipal Bureau of Sports' "Double Olympic 100" event assessment, this China Open brought a direct economic impact of 2.59 billion yuan and an indirect economic impact of 6.671 billion yuan.

At the same time, the tournament's popularity extended throughout the city, building a four-tier integrated scenario of "core super-live sites, business district linkages, cinema screens, and themed supporting events."

Three "super-live sites" were set up at Fangshan Capital Outlets, 798 Art District, and the Water Cube, and "second live sites" were held at five locations including Beijing Conference Center and Tongzhou MIXC, attracting nearly 1.2 million viewers in total and driving over 180 million yuan in consumption.

In addition, China Open live broadcasts entered cinemas for the first time, with the first broadcast covering over a hundred cinemas in 28 provinces and cities nationwide; government-enterprise collaboration brought in nearly 350 merchants to participate in ticket stub benefits; for the first time, officially licensed fan-themed hotels and themed restaurants were launched. Beichen Huiyuan Hotel Apartment VIP Building sales exceeded 500,000 yuan, with occupancy during the National Day holiday up 27% year-on-year; Quanjude Olympic Village store sold nearly 300 China Open-themed products.

| Source: People's Daily, The Beijing News

| Image source: China Open official website, official WeChat account