F1 Seven-Time World Champion Hamilton and lululemon Launch Curated Capsule Collection

Last week, Canadian sportswear brand lululemon CEO Calvin McDonald officially stepped down, making headlines. This week, its newly appointed interim co-CEO André Maestrini made his first public appearance—alongside lululemon brand ambassador and F1 seven-time world champion Lewis Hamilton at the Regent Street flagship store in London to celebrate the launch of the "Hamilton's Edit" collection. The collection consists of 36 pieces personally selected by the champion racing driver.

Above: lululemon interim co-CEO André Maestrini with Hamilton

This is André Maestrini's first public appearance since becoming co-CEO, underscoring the importance of the event.

The collection is exclusively available at the Regent Street store and the brand's UK website, featuring Hamilton's favorite 2025 winter men's and women's items—each combining exceptional performance and refined aesthetics, infused with his signature personal style.

Above: Hamilton wearing the Featherweight Men's Lightweight Down Jacket in Fog Green

The event was not heavily announced in advance, but many fans still gathered outside the store to catch a glimpse of him in the collection. He enthusiastically interacted with fans, signing autographs and taking photos. The first 100 customers in line also received lululemon products signed by Hamilton. Additionally, he helped staff behind the counter with styling and gift wrapping.

| Source: Fashion Network

| Image Credit: Fashion Network; Hamilton's personal Instagram