LIV Golf Appoints Three Senior APAC Executives to Support Events in Australia, Hong Kong, Singapore and South Korea
Recently, global golf league LIV Golf announced a series of senior appointments in the Asia-Pacific (APAC) region to further support the league's continued growth in the region and deepen its local presence in key markets.
Chris Beadle (pictured below) has been appointed Vice President of Global Commercial, APAC, responsible for leading partnerships and commercial strategy in the region, supporting the league's sustainable growth while aligning with global objectives.
Since joining LIV Golf, he has played a key role in commercial expansion in markets such as Singapore and Hong Kong, driving sponsorship sales across APAC. Prior to LIV Golf, Beadle served as Director of Partnership Sales at Aston Villa Football Club and held senior roles at CSM Sport & Entertainment, advising global brands on sports investment and partnership strategies.
Martin Kim (pictured below) will serve as Managing Director, East Asia, while also taking on the role of General Manager of the newly branded Korea Golf Club.
He brings over a decade of experience in sports, esports, and major league operations. Before joining LIV Golf, he spent five years at Gen.G Esports, overseeing commercial revenue and partnerships across the US, South Korea, and China. Earlier, he spent eight years with the Los Angeles Dodgers and Major League Baseball, handling corporate partnerships, international marketing, global events, and player-related projects across the entire APAC region. Since becoming LIV Golf's General Manager, Kim has led the team's brand strategy, successfully secured key partners (Hanwha PLUS and Coupang) for the team and league, and signed several top Korean players, including captain Byeong Hun An, Younghan Song, Minkyu Kim, and Danny Lee.
Ben Slack (pictured below) has been appointed Managing Director, Australia, responsible for leading commercial growth and event execution to ensure the continued success of LIV Golf Adelaide.
The LIV Golf Adelaide event has been named the "Best Golf Event in the World" by the World Golf Awards for three consecutive years and has received GEO certification twice for its extensive sustainability measures. Through close collaboration with the South Australian Tourism Commission (SATC) and other local partners, LIV Golf Adelaide will continue to expand through 2031. Slack previously held senior commercial leadership roles at World Rugby and Tennis Australia, overseeing global media rights and sponsorship strategies for the Rugby World Cup, and helping drive fan experience and international growth for the Australian Open, including the establishment of Tennis Australia's first Asia office.
The APAC leadership team will support LIV Golf events in Australia, Hong Kong, Singapore and South Korea, including LIV Golf Adelaide (February 12–15), HSBC LIV Golf Hong Kong (March 5–8), Aramco LIV Golf Singapore (March 12–15), and LIV Golf Korea (date TBD).
These appointments are part of LIV Golf's "Global. Local. Team." global-local business transformation strategy, which aims to combine a unified global league structure with strong local leadership in each market.
"The Asia-Pacific region is one of the most dynamic in global sports," said Chris Heck, President of Business Operations at LIV Golf. "LIV Golf Adelaide has quickly become one of the flagship events on our schedule, attracting fans from around the world; and our events in Asia continue to grow, including the HSBC LIV Golf Hong Kong title partnership, reflecting strong local resonance in the region. These appointments ensure we have experienced leaders in each market who understand local dynamics, can build trusted relationships, and continue to enhance LIV Golf's connection with fans, partners, and communities. With fan engagement on the rise and the APAC schedule rapidly expanding, the strengthened regional structure will drive LIV Golf into its next phase of growth."
| Source: Official press release
| Image credit: Official press release; LinkedIn