Los Angeles Golf Brand Malbon Enters China, to Set Up Headquarters in Shenzhen

Los Angeles golf lifestyle brand Malbon Golf announced a strategic partnership with TKG Lifestyle to expand into China and the Asia-Pacific market. The brand's China headquarters will be established in Shenzhen this September.

Malbon Golf was founded by Stephen and Erica Malbon in 2017 in California, USA. By blending golf tradition with fashion, music, art, and street culture, and leveraging collaborations with professional players and cross-industry partnerships, the brand has gained high visibility. Its product line has expanded from functional apparel to full-category lifestyle offerings.

In 2024, Malbon Golf collaborated with luxury brand Jimmy Choo to launch its first golf apparel collection.

Co-founder and Co-Chief Creative Officer Erica Malbon said: "Although golf has long been seen as an elite sport in China, we want to break that stereotype and let more people experience golf in a new, more inclusive way. Since we have well-established production links and a large consumer base in Asia, setting up a headquarters with both creative and design functions in China is of great significance to us."

Recently, Malbon China will launch its Buckets Club membership program, continuing the core strategy of naturally connecting consumers through community while respecting the local market. Through golf tours and a series of community initiatives, it aims to gradually eliminate the perception that "golf is out of reach."

Malbon also plans to launch a China-exclusive collection, promising to maintain the brand's visual aesthetics and golf functional design DNA, while focusing on local co-branded collaborations.

｜Source: Official press release

｜Image source: Brand official website, official social media