US Open Economy Watch: Three-Week Revenue Targets $600 Million, Premium Hospitality Is the Growth Driver

During the 2025 US Open, the United States Tennis Association (USTA) released its audited financial data: the association's total revenue for 2024 was $623.8 million, with the three-week US Open accounting for 90% of that, reaching $559.6 million.

Given that the 2025 US Open set a new attendance record of 1.14 million, and this year's momentum has only intensified, it appears that the 2026 three-week US Open could see revenue exceed $600 million.

Last week, the 2026 US Open officially kicked off, and top players have begun competing this week. Many spectators and fans, while soaking in the electric atmosphere both on and off the courts, have alsonoticed that the US Open is getting increasingly 'expensive.'

Tickets

In May this year, the first batch of US Open tickets went on sale. An X.com user, "AlwaysSunnyNYC," posted a screenshot showing that while queuing to buy men's singles final tickets for Arthur Ashe Stadium, there were430,298 people ahead of them.Another user, "Jason Deutchman," said he saw the price for the same seat was four times last year's—jumping from $600 to $2,400.

The face value of a single-day Ground Pass ranges from$65 to $135, depending on the date, but they sell out quickly.On Ticketmaster, the official ticketing partner, only "verified resale" tickets were available, priced at around$235 to $450(excluding taxes).

Suites and VIP Hospitality

Tickets and broadcasting account for half of the US Open's revenue, but according to the USTA's financial report, "corporate hospitality and services" revenue is growing faster—climbing from $42 million in 2019 to $83 million in 2024, an increase of nearly 100%.

This year, the US Open added two new suites at Arthur Ashe Stadium that are available for rental. Sponsor VIP suites from Moët & Chandon, Emirates, and Grey Goose have all been upgraded.

Above: Moët & Chandon's suite at the 2026 US Open

The new suite for US Open sponsor Dobel Tequila spans nearly 700 square feet, 2.5 times the size of its previous space. Company executives say the extra space helps attract top celebrities and influencers.

Arthur Ashe Stadium is currently undergoing an $800 million renovation. Once completed in 2027, nearly 3,500 upper-level seats will be removed and converted into suites and VIP spaces. This will make affordable tickets even harder to come by, especially given record attendance, which has already angered fans and some players.

Food

Food prices at the US Open haven't risen dramatically this year, but they remain high:

The frequently spotted Honey Deuce raspberry cocktail was $12 when first introduced in 2007, rose to $23 in 2023, and hasn't increased since. Last year, the tournament sold738,459 cups—a 32% year-over-year increase, generating $17 million in revenue.

The chicken nuggets from Korean fried chicken spot Coqodaq have been a crowd favorite. A regular order of 6 nuggets with dipping sauce costs $26; a 6-piece nugget platter with caviar goes for a whopping $100.

Pop-Up Shops

In recent years, the US Open has become notably more fashion-forward. Beyond watching matches, brand pop-ups and merchandise stores outside the courts have become hotspots for fans. After debuting a standalone pop-up at the US Open last year, lululemon has returned with another pop-up at the grounds.

As the US Open's "official trophy maker" for nearly 40 years, Tiffany renewed its multi-year licensing agreement with the tournament ahead of the 2026 event. To celebrate, Tiffany set up a pop-up experience at the grounds, showcasing trophy-making craftsmanship and offering photo opportunities.

With three-week revenue of $600 million, where will the US Open's earnings go? The USTA has stated that a significant portion of tournament profits will be reinvested into grassroots tennis, facility development, and player development, helping the USTA achieve its strategic goal of 35 million tennis players by 2035. (Currently, the U.S. has about 28 million tennis players.)

| Sources: Inc.com; Sports Business Journal; Front Office Sports

| Image credits: US Open official social media; US Open official website; brand official social media