Starting from Shenzhen, Rolex Becomes Official Partner of the Billie Jean King Cup Finals

One of the premier tennis events in golden autumn China, the Billie Jean King Cup Finals will be held from September 16 to 21 at the Shenzhen Bay Sports Center Gymnasium, where the world's top eight national teams will gather to compete for the most prestigious team title in women's tennis.

On the eve of the event, Swiss luxury watch brand Rolex announced a landmark partnership with the Billie Jean King Cup, becoming the official timekeeper of the Finals starting in 2025.

The Billie Jean King Cup stated that this partnership closely connects two iconic institutions rooted in excellence—the Billie Jean King Cup, the highest honor in women's team tennis, and Rolex, a symbol of human endeavor and sporting heritage.

As a key part of the collaboration, Rolex will provide timekeeping services for the event and will showcase its globally renowned timepieces across various venues, including courtside and fan interaction zones, while many top players will also wear Rolex watches.

Additionally, the partnership will introduce a new feature, the "Rolex Timing Moment," focusing on decisive moments throughout the Finals, celebrating the precision and excellence at the heart of women's team tennis.

Kerstin Lutz, CEO of Billie Jean King Cup Limited, said: "Rolex is synonymous with excellence, tradition, and style, making it the ideal partner for the Gainbridge Billie Jean King Cup Finals. We are proud to welcome Rolex to this 'World Cup' of women's tennis.

Rolex's commitment to women's sports and international tennis aligns perfectly with our mission to elevate the event and create a world-class experience for players and fans. The 'Rolex Timing Moment' will bring new energy to the Finals, capturing the precise moments and emotional resonance that define this tournament."

Organized by the International Tennis Federation, the Gainbridge Billie Jean King Cup is a women's team tennis competition contested by nations and one of the most influential international women's team events. The tournament was originally founded in 1963 as the Federation Cup. In 2020, it was renamed the Billie Jean King Cup in honor of Billie Jean King's outstanding contributions to women's tennis.

| Source: Official press release

| Image source: Official press release, event website