Hongqi Becomes Partner of 2025 Abu Dhabi Sail Grand Prix Season Grand Final

International Sail Grand Prix (SailGP) announced a partnership with Chinese luxury car brand Hongqi, which will become the official partner of the Mubadala Abu Dhabi Sail Grand Prix 2025 Season Grand Final, titled by Abu Dhabi sovereign wealth fund Mubadala.

Hongqi will showcase its new model, the Hongqi Golden Sunflower · Guoya, through on-site brand displays, new car launches, broadcast integrations, and other brand activities during the event.

On November 26, China FAW Group's WeChat official account also released a promotional video, stating that through the SailGP event, the Golden Sunflower · Guoya officially enters the Middle East market. Hongqi also becomes SailGP's first Chinese partner.

Above: Hongqi Golden Sunflower · Guoya. Hongqi Golden Sunflower is a ultra-luxury sub-brand under Hongqi, launched in April 2023.

Yang Xiaocui, Vice President of China FAW Group Import and Export Co., Ltd., to which Hongqi belongs, said: "We are very honored to join hands with SailGP to showcase the Hongqi Golden Sunflower · Guoya model during the Abu Dhabi Grand Prix. This cross-border collaboration between Eastern elegance and world-class sailing excellence will open a new chapter in luxury mobility. We are not just showcasing a model; we are creating an unparalleled experience for global customers, redefining the deep integration of luxury cars and lifestyle."

Charlie Dewhurst, Chief Commercial Officer of SailGP, said: "This is an extremely exciting moment for SailGP. As the Abu Dhabi Grand Final approaches, we welcome Hongqi to our growing family of partners. As the pinnacle of the season, we are delighted to return to Abu Dhabi and further deepen our presence and engagement in the Chinese market through the partnership with Hongqi."

SailGP was co-founded in 2018 by New Zealand sailor Russell Coutts and global tech giant Oracle founder Larry Ellison. The event now covers over 212 territories, with rapidly growing viewership, becoming one of the fastest-growing events in the sports market.

This season, SailGP has held 11 events, with only the Grand Final remaining, to be held in Abu Dhabi on November 29-30. Twelve teams will compete in six thrilling fleet races. The total prize money for the 2025 season is $12.8 million, with the Grand Final champion receiving $2 million.

The partner lineup for the 2025 Mubadala Abu Dhabi Grand Final is truly luxurious. Besides Hongqi, it includes the event's title partner Rolex, as well as renowned brands such as Mastercard, Oracle, Emirates, DP World, and Accor.

｜Source: Official press release

｜Image source: Event official website, Brand official website