Orange Bay Sports Releases the“Tennis Players with the Highest Fashion Business Value in 2025”
In December 2025, Orange Bay Sports released its annual ranking, the “Tennis Players with the Highest Fashion Business Value in 2025”—the list is divided into two sections: the top 10 women and the top 10 men.
Candidates for the list are drawn from the top 30 players in the WTA and ATP world rankings. Their total scores are based on three categories: WTA/ATP ranking points, social media influence, and fashion brand partnerships/collaborations.
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Methodology for the "Fashion Brand Partnerships/Collaborations" Category :
- In this category, scores are derived from Orange Bay Sports' statistical analysis of commercial brand partnerships (including endorsements, collaborations, etc.) that were either initiated in 2025 or remained active throughout the year. Weights are assigned based on the significance and impact of each partnership type.
- The analysis covers the following sectors: Luxury, Fashion, Sportswear, Jewelry/Watches, Beauty/Cosmetics, Automotive, Home, and Hospitality (e.g., hotels, private jets, airlines, cruises). FMCG, Technology, and Finance brands are excluded.
- Endorsement partnerships announced in 2024 or earlier are only included in the scoring if the brand's official website clearly lists the ongoing relationship or if the athlete shared relevant content on social media in 2025. Otherwise, the partnership is considered inactive for 2025.
Appendix:Key Cases for Tennis Players with Fashion Brands in 2025
1. Luxury Brands
In January, Qinwen Zheng was named a global brand ambassador for DIOR.
In January, Jasmine Paolini was named a brand ambassador for Golden Goose.
In January, Alexander Zverev was named a brand ambassador for Jacob & Co.
In January, Mirra Andreeva was named a ROLEX testimonee.
In April, Jack Draper (Ranked #11 on the list, not included in TOP 10) was named a brand ambassador for BURBERRY.
In June, Lorenzo Musetti was named a brand ambassador for BOTTEGA VENETA.
In June, Stefanos Tsitsipas (ATP Rank #34, not a candidate) was named a brand ambassador for CANALI.
In August, Amanda Anisimova collaborated with TIFFANY & Co. on a fashion shoot and attended a pop-up event at the US Open.
In September, the Coco Gauff x MIU MIU x New Balance collaborations officially launched to the public.
In October, Jannik Sinner, as a GUCCI brand ambassador, featured in the campaign for the brand's first ski collection, GUCCI Altitude.
2.Hospitality Brands
Novak Djokovic, as brand ambassador and global wellness advisor for AMAN, hosted a three-night Mobility and Recovery Programme at Amanyara in Turks and Caicos in November.
In May, Jessica Pegula was named a brand ambassador for Hyatt's loyalty program, World of Hyatt.
In August, Jannik Sinner was named a brand ambassador for Explora Journeys.
In September, Coco Gauff was named a brand ambassador for flyExclusive.
3.Automobile Brands
In April, Eve Lys (WTA Rank #40, not a candidate) became a "friend of the brand" for PORSCHE.
In May, Jasmine Paolini was named a brand ambassador for Alfa Romeo.
In September, BMW extends partnership with Carlos Alcaraz until 2028.
At the Auto Guangzhou in November, the special Audi E5 Sportback edition in collaboration with Qinwen Zheng was officially launched.
In December, Coco Gauff was named the newest global ambassador for Mercedes-Benz.
4.Beauty Brands
In March, Mirra Andreeva was named a brand ambassador for ISDIN.
In May, Qinwen Zheng was named a skincare ambassador for Lancôme.
In September, Coco Gauff became the new U.S. ambassador for the Miutine Eau de Parfum.
| Images from: brand official websites; brand official social media; players' personal social media