A new batch of 9 startups has joined the Australian Open (AO) accelerator AO StartUps, most of which focus on applying AI and big data to the operations of sports and major events.
AO StartUps was launched in 2022, focusing on identifying and selecting technology-driven innovative enterprises, providing them with technical support, and offering opportunities for real-world testing and global exposure at events like the Australian Open. These companies may receive investment from AO Ventures, the venture capital fund under the Australian Open.
Previously, 32 companies had joined AO StartUps, of which approximately 70% have become suppliers or partners of the Australian Open.
The nine companies in this cohort are:
VueMotion (Australia): A smartphone-based AI platform that converts video into detailed motion data without wearable devices or lab facilities, providing clinical-grade movement analysis by coaches and clinicians in real-world environments.
Outcoach (Australia): An AI coaching management platform that helps tennis businesses save management time, enhance parent engagement, and improve customer retention.
Aircast (Australia): The world's fastest real-time streaming technology, delivering ultra-low latency video and audio to fans, broadcasters, and venues worldwide.
RootNote (USA): The first comprehensive analytics platform that leverages data from hundreds of platforms to help content creators, media, influencers, athletes and their teams, organizations, and brands grow their businesses.
Bronco (Ireland): An AI operating system that unifies players, agents, clubs, brands, and governing bodies in a seamless ecosystem, integrating performance data, commercial transactions, and market intelligence.
Bettercup (Australia): Eliminates single-use plastic waste at major events by establishing a reusable cup system.
truefuels (Spain): Functional drinks that provide athletes with sustained, stable energy.
CRED (USA): An intelligent prediction platform that captures valuable opportunities for businesses through real-time market signals and massive data.
National Pickleball League (Australia): Australia's premier pickleball organization, hosting national professional leagues, championships, corporate events, school programs, social leagues, and more.
｜Source: Australian Open official website
｜Image source: Australian Open official website, brand websites