8AM Golf Makes Strategic Investment in Redan
Recently, golf group 8AM Golf completed a new brand investment: a strategic investment in membership-based golf brand Redan.
Redan was co-founded by Jon Buscemi, Andrew Pavoni, and Daniel Libman in 2023. On its website, Redan calls itself "the world's first membership-based golf brand". After becoming a Redan member, users can access the following products or services:
- Purchase Redan own-brand products: Redan's own-brand apparel is all made in Italy with fine craftsmanship.
- Purchase Redan collaborations with renowned brands: Redan has previously launched co-branded products with luxury brands such as Tiffany, John Lobb, Moët Hennessy, and golf brands like FootJoy and Bettinardi.
Above: Tiffany and Redan co-branded green fork
Above: FootJoy and Redan co-branded golf shoes
- Access Redan Connect event support: Provides concierge support for VIP events, such as the U.S. Masters, Coachella Music Festival, Grammy Awards, and golf travel planning.
- Enjoy travel and vacation support from Redan partners: such as airport VIP lounges, luxury resorts, etc.
- Participate in Redan's member community events.
Currently, the only entry point for users to purchase products and participate in events is through the brand's official app.
The investor in this transaction is 8AM Golf, founded by renowned golf entrepreneur Howard Milstein. Its portfolio includes GOLF and Golf.com, True Spec Golf, Miura Golf, Club Conex, Fairway Jockey, T-Squared Social, PAYNTR Golf, and the recently announced McLaren Golf. The platform spans multiple areas including media, equipment, and services.
More about 8AM Golf investments:
- "North America's Fastest Growing Golf Shoe Brand" PAYNTR Golf Acquired
- McLaren Golf Officially Launches! Justin Rose, Michelle Wie, Ian Poulter Become Investors and Brand Ambassadors
Redan co-founder and CEO Andrew Pavoni said: "From day one, the ambition behind Redan has been to build the most thoughtful brand in golf—one that earns a place in the world's finest clubs and the wardrobes of the most discerning members. 8AM Golf is the only partner that brings the network, operational depth, and cultural sophistication to help us scale that ambition without compromise. Hoyt and the 8AM team fully understand what we are building and where it is going."
8AM Golf CEO Hoyt McGarity said: "Redan is one of the most compelling membership brands to emerge in golf in nearly two decades. The Redan founders and team have done what very few in this space have—built something that the most sophisticated players in the world genuinely want to belong to. Through our investment, our network, and our operational expertise, we look forward to accelerating Redan's international rollout and putting this company on the courses, in the cities, and in the conversations where it belongs."
8AM Golf founder and chairman Howard Milstein said: "8AM Golf seeks to partner with the highest quality companies and brands dedicated to improving every aspect of the sport we love. With its premium membership system, apparel, and lifestyle brand, Redan is a perfect fit for our mission, and we look forward to Redan's continued success as part of the 8AM Golf family."
| Source: Official; official press release
| Image source: Redan official social media